Getting tired of fast food, but don’t want to spend to much on a fine dining restaurant to experience some more and new, well that dilemma is answered by one of the leading chains of casual dining pizza restaurant in the Philippines, also known as Shakeys.
Shakeys had been one of the key players of pizza parlor in the Philippines, which makes a lot of aspiring entreprenuers curious on business ventures with this company, and if you’re one those wants to know more about the Shakey franchise procedure and requirements, then keep on reading the information below.
About Shakeys
Shakeys had been a part of the Philippine pizza market since the year 1975. With over 40 years of experience in the Philippine pizza market, it’s no wonder that the chain of casual dining restaurants of Shakeys had grown into 189 stores comprising of 114 Company-owned stores and 75 franchised stores, and still counting.
Offering a casual dining experience which targets the A, B, and C income class, attracting big groups and families to dine-in, which of course a frequent occasion of get-together that Filipinos love to do, makes Shakeys such a success in the country.
Shakeys Product Line
- Pizza
- Chicken
- Pasta
- Soups & Salad
Shakeys Franchise Details
Franchise Contract Term: 10 years (Renewable to 5 years according to mutual agreements of both parties)
Financial Requirement: 18M to 25M
*Cost varies depending on size area, location, etc. The estimated financial requirement does not include the acquisition of lot for the restaurant.
Coverage of Financial Requirement:
- Construction of the restaurant (interiors and exteriors).
- Purchase and installation of kitchen equipment, furniture and fixtures.
- Pre-operating expenses.
- Franchise Fee.
Shakeys Franchise Inclusions
- Marketing and advertising services.
- Standardized financial systems.
- Centralized Purchasing and Distribution.
- Operations standards, systems and support.
- Human resources training and development.
- Research and Development/Quality assurance.
- Design, construction, and technical support.
Steps to Franchise Shakeys
- Send a formal letter of Intent addressed to Shakeys’ Head-Franchise Management and Relations personnel and send it to franchising@shakeys.biz.
Including the following information to the letter:
- Full Name
- Contact Details (Cellphone number, E-mail Address and Landline Number)
- Brief background in the business industry
- Prospect Location (include its size, location, landmark, pictures of the site, frontage, etc.)
- Other information which you may deemed vital for your franchise application
- Fill out the application form. The application form will be sent upon the approval of the letter of intent
- After sending the application form, it will then go through the following processes
- Screening
- Validation
- Final Review
Shakeys Franchise Contact Information
Website: shakeyspizza.ph
Email: Inquiries franchise@shakeysinternational.com
Sending letter of Intent franchising@shakeys.biz
Advantages of Shakeys Franchise
- Shakeys is a reputable brand name both inside and outside the Philippines.
- Shakeys also prides itself to having low investment cost, great margins and having one of the best Return of investment (ROI) rate.
- Wide array of products which are known and well-love by the Philippine market.
- Since Shakeys arrived in the Philippines, its been constantly one of the top three pizza chains in the country
- Shakeys provides continuous support before, during and after the opening of any Shakey’s branch.
Disadvantages of Shakeys Franchise
- Shakeys is not a business investment suitable for everyone, specially if looking at the financial requirement needed to establish a Shakeys franchise.
- As Shakeys serves customers in a full restaurant setting, which meant larger location size requirement, and can possibly make it harder to acquire a location that have sufficient space and a high foot traffic.
- Shakeys does not provide alternative franchise packages make franchisee limited to their options
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