One of the hottest trend is Milk tea, and this trend seems to be still going strong among the Philippine market. With shops offering a plethora of highly customizable drinks, people from all ages flock the milk tea shops popping left and right.

Amongst the milk tea brands across the country, one of the home-grown pioneers of milk tea in the Philippines is Serenitea, and if you’ve been eyeing this company as a potential franchise to apply for, then keep on reading to know more about Serenitea and the availability of their franchise.

About Serenitea Franchise

Serenitea started as early as December 19, 2008, back when coffee shops are the ones still dominating the Philippine market. Establishing their first store in San Juan, was the first step on Serenitea’s quick success which brought them to 50 stores nationwide in just 10 years since their establishment.

Being the pioneers of brewing tea using an espresso machine with the added option of customizing the drinks in terms of sweetness level and sinkers, also helped Serenitea put its name on one of the main players on today’s milk tea stores in the Philippines.

Today Serenitea had expanded as far as the southern reaches of the Philippine archipelago, and is still continuously striving to improve and spread the milk tea craze that they help to grow in the F&B industry of the Philippines.

Serenitea Products

  • Milk Tea
  • Coffees
  • Fruity Drinks
  • Chocolate Drinks
  • Snack & Rice Meals

Serenitea Franchise Availability

As of writing, Serenitea is not yet open to offering any franchising opportunities for aspiring franchisees of the famous milktea chain. If the company do provide franchise packages in the future, then make sure to keep watch on Serenitea’s official social media accounts to stay up to date to future franchise opportunities from them.

Serenitea Contact Information

Website: http://www.iloveserenitea.com/

Facebook: www.facebook.com/iloveserenitea/

Instagram: www.instagram.com/iloveserenitea/

Email: sereniteafranchisecorp@gmail.com

The Pros and Cons of a Franchising a Business Like Serenitea

While Serenitea may not be open for franchising yet, the following are some of advantages and disadvantages you can expect once Serenitea offers franchising opportunities in the future.

Expected Advantages of Serenitea Franchise

  • Ride the milktea craze in the Philippine market and be a provider of one of the most sought out products by the Filipinos right now.
  • Operate under a long standing brand with a reputable trade name which is trusted and well-known across the Philippine market.
  • Receive the guidance of a tested and proven management and operation system of Serenitea, which had been in applied and in practice across their stores for more than a decade.
  • Serenitea provides a cozy, casual store, and is also trendy, something that can help attract customers.
  • Franchises tend to provide continued assistance and guidance to their franchisee, making it easier to handle the store, especially for first time business owners.

Things to Consider Before Franchising a Business Like Serenitea

  • Milk tea shops is a big trend in the F&B industry, and if not monitored and manage properly can become just a passing fad.
  • As milk tea products is the current trend, the metro and other areas with high foot traffic are being rapidly saturated with shops providing the same concept and products, making it harder to stand out.
  • Scoring a good location can be more challenging since areas overly saturated with competitors coming from the same industry and providing the same concept are existing left and right.