When there is celebration, there is cake. And when the is cake, a typical Pinoy will think “Goldilocks!”

“How thoughtful, How Goldilocks!” is the beautiful slogan of Goldilocks. Filipinos are known for their thoughtfulness, the main driving reason why pasalubong is so popular. Eventually, the slogan turned into “How thoughtful, how Pinoy”.

Goldilocks lead the bakeshop industry with its over a thousand outlets in the Philippines and is expanding worldwide with over 20 branches outside the Philippines. Truly, the entrepreneur will ask “how much do I need to prepare to start a Goldilocks franchise?”

Goldilocks Marks of Excellence

Goldilocks received the following awards:

  • Superbrand Seal of Recognition
  • Outstanding Filipino Retailer for 2006 in the Food Retail Category
  • Hall of Fame in 2010 in both the Bakeshop and Franchise
  • DTI – Philippine Retailers Association the Outstanding Filipino Retailer for 2006
  • 2010 Hall of Fame Award for Outstanding Filipino Retailer

How to Start a Goldilocks Franchise: Information

The Information you need to know about starting a Goldilocks franchise depends on what you want to start: a bakeshop storefront, or a foodshop.

Goldilocks Bakeshop Franchise

  • Franchise Fee: Php 800,000
  • Total Investment cost: Php 6M to 8M
  • Total space needed: 40 to 60 sqm
  • Royalty Fee: 4% of gross sales
  • Advertising Fee: 3% of gross sales

Goldilocks Foodstop Franchise

  • Franchise Fee: Php 1.2M
  • Total Investment cost: Php 13M to 15M
  • Total space needed: 170 to 210 sqm
  • Royalty Fee: 8% of gross sales
  • Advertising Fee: 3% of gross sales

Other Franchise Information Your Need to Know

  • Franchise term: 8 years
  • The Franchise Fee mentioned above include:
    • Franchise Fee
    • Collateral
    • Project Management Fee
    • Leasehold Improvements
    • Operating Equipment
    • Project Management Fee
    • POS- Point of Sales w/ Hardware Package
    • Refrigerated Delivery Truck

What Goldilocks Look for in a Franchisee

  1. Highly motivated and shares the same values as Goldilocks in terms of commitment to quality and service.
  2. Dedicated to running the business on a full time basis, not as an investor but as a hands-on operator.(owner/manager)
  3. Financially capable of meeting the financial requirements
  4. With an entrepreneurial drive willing to take calculated risk, and with the strong desire to succeed.
  5. With business management skills preferably with food or retail experience.
  6. Very good interpersonal relationship skills.
  7. Willing to operate within the Goldilocks system

Goldilocks Franchise Contact Information

email: lin.deres@goldilocks.com.ph

address:

GOLDILOCKS BAKESHOP INC.
Franchise Relations Department
439 Shaw Boulevard
Mandaluyong City 1550