Binalot is one of those restaurants that offer homemade Filipino recipes. This is a breath of fresh air from the popularity of fast food restaurants that is wrecking havok on the food industry, as well as on our health.

Binalot helps in making PInoy meals a popular restaurant choice nationwide. In fact, Binalot has more than 30 franchises in the Philippines. Some of the more popular branches include:

  • SM Center Las Pinas
  • Soutwoods Mall
  • Shopwise Lancaster
  • Shopwise Evia Daang Hari
  • Newport, Pasay City
  • Robinson Iligan
  • Robinsons General Trias, Cavite
  • Eastwood Libis
  • Robinsons Tagum
  • Gaisano Mall, Tagum
  • Ayala Malls Legaspi, Albay
  • Cebu
  • San Lorenzo Place, Makati
  • Robinsons Place Palawan
  • Robinsons Tuguegarao
  • Robinsons Naga
  • Robinsons Cuayan Isabela

The Binalot Franchise Story

Binalot Fiesta Foods Incorporated, or Binalot for short, started serving classic Pinoy foods in 1996. Mr. Rommel Juan, the founder and president, envisioned serving guests with food wrapped in banana leaves, a typical custom in many fiesta in the Philippines. As a start, Binalot served banana leaf wrapped adobo, tapa, bistek, tocino, adobo and longanisa with rice and sidings of tempting combo of salted egg and tomato.

The Filipinos can easily connect the genius packaging of Binalot, together with its delicious recipes, with the merry and delicious foods in barrio fiestas and handaan. Truly, Binalot will “leaf a mark” in the franchising industry with its clever and humble product.

Binalot Franchising Details

Binalot Franchise Packackes:

Full Store / Restaurant (required space of 95 – 150 square meters)

  • Franchise fee – Mega Manila: 600,000.00; Provincial & Inter Island: 700,000.00
  • Contract term – 6 years
  • Approximate total investment cost – 3.5 Million – 3.9 Million
    • Franchise Fee
    • Kitchen Equipment
    • Utensils, Cookware
    • POS Renovation
    • Construction Signage
    • Menu board
    • Murals

In line “Stall” ( required space of 25 – 95 square meters)

  • Franchise fee – Mega Manila: 600,000.00; Provincial & Inter Island: 700,000.00
  • Contract term – 6 years
  • Approximate total investment cost – 2.8 Million – 3.5 Million
    • Franchise Fee
    • Kitchen Equipment
    • Utensils, Cookware
    • POS Renovation
    • Construction Signage
    • Menu board
    • Murals

In line “Kiosk” ( required space of 15 – 25 square meters)

  • Franchise fee – Mega Manila: 600,000.00; Provincial & Inter Island: 700,000.00
  • Contract term – 6 years
  • Approximate total investment cost – 2.5 Million – 2.8 Million
    • Franchise Fee
    • Kitchen Equipment
    • Utensils, Cookware
    • POS Renovation
    • Construction Signage
    • Menu board
    • Murals

Binalot Express Package ( required space of 6 – 10 square meters)

  • Franchise fee – Mega Manila: 600,000.00; Provincial & Inter Island: 700,000.00
  • Contract term – 6 years
  • Approximate total investment cost – 1 Million – 1.2 Million
    • Franchise Fee
    • Kitchen Equipment
    • Utensils, Cookware
    • POS Renovation
    • Construction Signage
    • Menu board
    • Murals

Binalot Franchise Inclusions

For Marketing – Opening Assistance

  • Banners & streamers
  • Leaflets
  • Giveaways
  • Opening promos
  • Food & Beverage

How To Franchise Your Own Binalot Franchise:

  1. Application
    • Applicant must submit a Letter of intent with his resume.
    • Applicant will be contacted by representative to be invited to a franchisee orientation
    • Applicant will then submit an accomplished Franchise Qualification Form
  2. Assessment
    • Preliminary interview
    • Inspection of proposed location
    • Reservation fee of P 20,000 for Metro Manila and P 40,000 for provincial areas
    • Market study by Binalot
  3. Site Approval
  4. Contract Signing

Binalot Franchise Contact Information

  • The Business Development Department
    BINALOT FIESTA FOODS INCORPORATED
    3686 BUJ Building, Sun Valley Drive
    Sun Valley Subdivision, West Service Road
    Parañaque City, Philippines 1700
  • T: +63 2 824 1111 | T/F: +63 2 822 6483 | M: +63 932 844 1807
  • E: ilovebinalot@gmail.com
  • www.binalot.com