How to Start a Miniso Franchise in the Philippines

Miniso, a Japanese lifestyle brand up rise in the Philippines because of its consumer’s easy to use products sold at very reasonable prices. Reach a broader market nationwide that opens 80 to 100 stores every month. The popular go-to place of Filipino shoppers looking for quality, inexpensive household, and consumer products.

About Miniso Franchise

In our country, it opens 40 outlets in the country in just 16 months, including SM City San Lazaro, SM Makati, SM Megamall, SM North EDSA, SM City Cebu, SM Center Tuguegarao Downtown, and SM City Davao.

Japanese Miyake Junya, the chief designer; and Chinese businessman Ye Guo Fu, the company president Miniso was founded in Japan in 2013. Afterward, Miniso has opened over 2,000 stores in over 50 countries.

Has a strategy of “high quality and low price” with a product design that is simple and natural, keeps up with fashion trends, and boom in the Philippine market. MINISO stands out in the local retail market for its minimum price of 99 pesos, extremely good design, high-cost performance, and excellent shopping experience.

Miniso Philippines’ 100th store also offered to thank you items during the holiday season, including holiday mugs, pastel-colored pouches, and tumblers.

The company’s sales revenue reached $1.5 billion in the year 2016 from $769.9 million one year previous.

Product Line

Household Items:

-Mini Light Lamp, Plush Doll, Noodles Bowl, Scent Diffuser

Daily Life Products

-Card Wallet, Tableware, Food Container, Travelling Storage Bag

Health and Beauty

-Body Spray, Girl Perfume, Lipstick, Mask

Fashion Accessories

-Bathroom Slippers, Eyeshade, Umbrella, Eye Mask

Digital Products

-Home Theather, Speaker, Head Phone, Screen Protector, Keyboard

Food and Beverage

-Mineral Water, Strawberries, Meat, Seafood, Puffed Popcorn

Product Distinct Characteristics

Products are affordable and economically priced.
Products are innovative, creative, and pocket-friendly.
Stationaries, toys, digital accessories, and bags.
Miniso’s products are highly innovative,
Creative and also stylish at the same time.
Products undergo rigorous screening. The perfect example being the “Water cube” an award-winning design that has been inspired by bubbles, the hottest selling product at the store.

Miniso Franchise Requirements

Commercial space: 900-1000 sq. Ft to run a fully operational Miniso franchise.

Miniso Franchise Fees

Franchise fee: $100,000 and up,
Total initial investment range : $562,650 to $857,918

Initial Franchise Fee: $80,000 to $100,000

Total Investment: $562,650 to $857,918
Working Capital: $10,000 to $20,000
Royalty Fee: 60.0%

Store fitting-out expenses
Shop space renting charges
Refundable product store upon agreement time frame is finished

Miniso Franchise Principles

High quality with affordable price that guides and a vital role to the management decisions to design and materials of the item
Giving joy to the customer’s experience while in the store. By warm welcome does by the sales assistant that willing to accommodate the inquiry and concerts of the customers.
The relaxed and happy feeling encountered by the customer due to the large variety of items available

Steps to Apply Miniso Franchise

Visit the official website of Miniso

Leave your contact information and franchise-related query
Once shortlisted the application process can begin
You can contact also the Miniso zonal offices from their website, they can then guide you through the application process.

Miniso Franchise Advantages

Easy inventory management.
The benefit of fast-changing-fashion: Products turnover every 21 days and new ones arrive every 7 days that makes the consumers come back with urgency and take advantage of the limited stock.
Easy tracking of stock available
Brand reputation: Miniso has acquired a global presence by landing itself in the biggest consumers markets like the USA, India, China, giving you an opportunity of carrying this brand name
Benefits of demographics
Spend little money on marketing, advertising, or promotion of the store.

Miniso Franchise Disadvantages

Franchisors earn royalties from sales. Franchisees earn money from profits. Both isn’t always possible, potentially causing conflict
The local brand may be neglected if the foreign brand will prevail
Have some issues with blatant copies and dubious quality that are said to be a Chinese brand and not a Japanese one. Most stores are inside the malls and rental fees are much higher