Japan Home Centre Franchise: The Info You Need to Know

Only Japanese discount store in the country. Japan’s Home Centre is booming in the market. Offer a very low price with the majority price for only P88. Products are sourced directly from suppliers and manufacturers and passed directly to the consumers and no extra cost for the buyer. If you’re an enthusiast for a very low price and exciting promos or kawaii and unique merchandise, then this is the place to be. Find almost anything you need in this place.

About Japan Home Center

A group of highly energized entrepreneurs founded the Japan Home Centre in an old warehouse in Quezon City. They have a goal of providing quality merchandise at very good prices. A humble beginning that turns into the largest and most successful in its line of business.

Launched its first branch in Market Market, Bonifacio Global City, Taguig under the brand Japan Home Centre on December 2004. Expanding new branches within Metro Manila. Then, opened its 1st branch in Mindanao in Limketkai Mall, Cagayan De Oro City. The successful expansion makes it a second brand, Japan City in Waltermart North Edsa, Quezon City. Opened its 1st branch in the Visayas in Parkmall, Mandaue Cebu where it received a very warm welcome from the Cebuano. First Japan Home Wholesale Centre in Quezon City also open to catering to both wholesalers and retailers alike.

Partners with the largest supermarket and opened our first Japan Home Corner in SM Supermarket Southmall. Opened our 100th branch in Urdaneta, Pangasinan.

Japan Home Centre has over 200 branches nationwide in the Philippines.

Product Line

• Kitchenware
• Storage and Organizer
• Personal
• Housekeeping
• Bathroom
• Interior
• Characters
• Tables & Chairs
• Glassware
• Household Chemicals
• Mobile & Accessories
• Pet Items
• Snack & Beverages
• Gardening
• Toys & Gadgets

Japan Home Center Franchise Requirements

Based on International Housewares Retail Company Limited

a. Application Form (on-line submit)
b. Business Proposal

Japan Home Center Roles & Responsibilities

• Set guidelines in daily shop operation
• Approval in-shop selection especially location if it is accessible
• Giving advice, research, and analysis of merchandise that will sell
• Provide guidelines in marketing strategy
• Advising on the expansion of the retail network
• Provide Layout design that fit in shop concept
• The core of product supply with quality
• Provide services in business analysis

Steps to Apply Japan Home Center Franchise

1. Initial Enquiry- Need to fill in the application form & business Plan Proposal
2. Market Assessment & Market Evaluation
3. Contract Negotiation
4. Board Approval

Japan Home Center Principles

• Providing goods that help to make life easier.
• The goal for excellence in products and service is by looking and listening to the customers perspective
• Having a strong and lasting foundation with our employees, customers, partners, and the community.

Franchise Services Inclusions

• Design of Floor plan
• Advice on Hardware support
• Advice on shop & product display
• Advice on sales & marketing
• Training material support
• New/seasonal product recommendation

Advantages of Franchising Japan Home Center

• Original SANRIO products are exclusively available at the store as one of the leading favorite icons of everybody
• Experience is not much needed to start. Training provided by the franchisor will help franchisees acquire the skills required to operate.
• Support from a larger network of businesses.
• Launching the business has already been done
• Risks and liability is limited
• Training of staff and management will be included in the franchise
• Item innovation recommended by the franchisor
• Brand recognition already build up in society
Disadvantages of Franchising Japan Home Center
• Locally brand products of the Philippines will be neglected.
• Innovation and ideas will be set aside to follow the concept of the store
• Franchise fee quite high
• Entering into a formal agreement with the franchisor
• Any default or misbranding will affect the brand name
• No sole recognition or brand awareness. Everything will be a credit to all brand names
• Change of mind not applicable especially when the contract already signed up

As of now, Japan Home Centre opens its door by collaborating in some of the largest supermarkets and SM Supermarket in the Philippines. Franchising also opens in some overseas countries like Malaysia, Cambodia, Vietnam, and Australia.